For a while now I’ve wondered if people stuck on how to write content would pay to hire a content marketing editor via Zoom for an hour at a time to help them. Now I want to put the idea to the test to see if a £30 plus VAT offer to hire a content marketing editor via Zoom would appeal. Or to put it another way, I need a
Keep ReadingNow is the perfect time for new thinking on how we do things Dear Norfolk County Council, New Anglia Lep, Broadland District Council, Hellesdon Parish Council et al Now that we have experienced life in lockdown under Covid-19 I was writing to urge you not just to go back to business as usual when the restrictions are lifted. Things are going to be different for us all anyway, and
Keep ReadingFor anyone upset at Norwich City Football Club’s 4-1 defeat at Liverpool always remember that we won the second half! Staying positive is the only thing you can do when it seems that things are stacked against you. But my guess is the Premier League curtain raiser against the champions of Europe was a game that the Canaries may have already written off before a ball was kicked. Dusting yourself
Keep ReadingWorking out how to generate more stories from one piece of content is a great way of building a bank of articles or posts. In this post, I’m going to turn back to my days as a political writer and show you how you can take an issue and use it to come up with more ideas as part of your content strategy. Of course there are tools to help
Keep ReadingIf ever you search online for things like ‘learn how to create your own business content’ you’ll quickly see that there are a lot of people out there who are willing to do it for you. Whether it’s an agency, a copywriter, or even a freelance journalist (or ex-journalist) all will make a persuasive case on the lines of: You don’t have time to create your own business content You
Keep ReadingAs a journalist, grouping the words ‘content and newspapers’ together made about as much sense to me as ‘bacon and knickers’ or ‘chalk and eggs’. I first heard it from the lips of my then group MD who was outlining details of the first corporate restructure and plans to abolish news editors and replace them with content editors. Content and newspapers? That sounded like corporate BS to me We were
Keep ReadingCustomer acquisition is a topic all business owners are focused on – but for me the most profitable route to date is this, ‘my editor has just walked out on me – can you help?’. I have won significant amounts of work this way – not once but three times from very different sources. The first was at a networking dinner, when after talking about my plans to work for
Keep ReadingYear 3 of running my own business was all about diversifying income streams (and survival!). Here’s some of the content projects I worked on which show how it panned out. Thanks to everyone for their support to date. Content Projects I’m always happy to add to this list of content projects if anyone wants to get in touch! Here they are (I’ve included links where possible too): 1. Producing 2
Keep ReadingAgnes Lowthorpe was only 45 when she died She was a mother to six children, and lived for all her life in an area of Norwich known as Pockthorpe – the bit from Bull Close then around Barrack Street up to Heathgate. In 1861 she was living with her parents in Granby Row, and she later got married to George Lowthorpe at St James Church on the corner of Barrack
Keep ReadingWhy have I got a bee in my bonnet about B2B marketing and crap advertorials (if I can call it that)? Here’s why.. Imagine the scene You’ve realised that you need to reach more people, so not unreasonably, you pay to have an article placed in a newspaper or B2B magazine aimed at your target customers. You supply your words, your logo, your contact details and the publishers lay it
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