When it comes to pricing for content are you struggling as a business to work out what you should be paying? It’s not surprising as the options are manifold. You could hop on to a freelance site or content mill and accept a bid totalling a few pounds. Or spend time scrolling through a lush agency blog, but be none the wiser about what the final bill for all that
Keep ReadingA meeting with the King of the Netherlands, really? How do you prepare for a meeting with the King the Netherlands? *(see end) Dutch King Willem-Alexander stands well over 6ft tall, and heartily deploys a strong, firm handshake, to the UK journalists into the Pozzi Room at the Noordeinde Palace in the Hague. Here is a king who doesn’t appear to stand on ceremony. Sit down he says, please help
Keep ReadingAfter escaping the devastation of Hurricane Irma, Lutz and Madison Lai headed to Europe to rethink their lives and create their tech start-up Vrume.co. If Lutz and Madison Lai succeed in their venture Vrume.co then the destructive power of hurricane Irma will have played a part. And a UK stop off in Norwich, UK, will also be a footnote in their story. The couple, both in their 20s, met while
Keep ReadingInterviewing is one of the key skills I deploy in my work from journalism articles to content marketing pieces. Here is an abridged interview with former Norwich South MP Simon Wright from an original blog published on www.runnorfolk.com Simon Wright pulled off a stunning victory in the General Election of 2010 to seize the Norwich South seat for the Liberal Democrats from Charles Clarke by 310 votes. But five years
Keep ReadingWe all know that these days businesses keen to engage with their customers and prospects may well be creating content for their business themselves. The good news is that if you employ a lot of younger staff, many of them are already comfortable when it comes to creating content for social channels – which is where you might be targeting. Great as that is, and I would encourage you to
Keep ReadingIn September 2015 I finally got around to watching the iconic US drama Mad Men. I’d read the five-star reviews and listened to friends rave about it, so my wife Emily and I sat down and binge watched all seven series. For those who haven’t seen it, Mad Men tells the tale of a 1960s advertising agency based on Maddison Avenue – hence the Mad. There’s a lot to like
Keep ReadingThe best way I can sum up my approach to creating content and content strategy for SMEs and what I do is simply to spell it out. I project manage content creation and content strategy both for business clients, publishers and agencies. This includes writing articles, blogs and advertorials; creating customer magazines and brochures. It also includes event hosting, training and mentoring, presenting, interviewing, as well as scriptwriting, and to
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