For anyone upset at Norwich City Football Club’s 4-1 defeat at Liverpool always remember that we won the second half! Staying positive is the only thing you can do when it seems that things are stacked against you. But my guess is the Premier League curtain raiser against the championsKeep Reading
All businesses must think like publishers. I’ll show you how.
Let’s put editorial and publishing experience into your processes, and journalistic thinking into your writing and approach
Blogs & Articles
Shout about what makes you different, prove you’re expert at what you do, and get your customer stories out there.
Discover how to build and implement a content strategy that works for your business
You know how great you are, so celebrate your success and take the PR potential to the max with entries designed to wow the judges.
Hit the headlines and get your story in front of the right people. We can give you the inside take on how to give journalists a story on a plate.
Training & Mentoring
Let’s nurture and develop your own team of content champions by teaching them how to think like journalists
Choose a pricing package which suits you best. Prices start from £300 (+VAT)Find out more
Understanding Your Objectives
Working together we will identify who it is you want to reach and why – whether it’s finding new customers, communicating with existing stakeholders, boosting your brand, or establishing your position as a thought leader.
Storytelling & Tone Of Voice
Once we are clear who you want to reach, we’ll help you define and tell your story and shape the appropriate tone of voice for your business.
We can develop your content plan, determine what to publish and when, agree deadlines, and select the best medium for communicating your message.
Production & Sign Off
Once you are happy with the plan, we’ll get to work writing your story using all our journalistic know-how to produce first class content ready for you to sign off and publish.
Analyse & Review
Our relationship doesn’t simply end with the writing of the words. Post publication, we recommend a follow up discussion looking at what was successful and what scope there is to build on this in the future.
We engaged Shaun as a mentor and consultant to provide writing skills training to one of our marketing team. She found the sessions really motivating and always left feeling positive and excited to take on her next writing task.- Tracy Vozza, Group Marketing Manager, NPS -
With a wealth of business knowledge and an innovative approach to new business and media, Shaun has provided our customers with consistently pertinent and often inspirational advice. People leave Shaun’s seminars feeling motivated, with a wealth of new ideas and confidence. Customer feedback has been overwhelmingly positive and Shaun has been a joy to work with.- Illona Clark, Business & Intellectual Property Centre Norfolk -
“We hired Content Connective to assist with our customer communications and PR. Shaun has provided structure to the process and increased client engagement and we would highly recommend his services. Jodie Huggins, Marketing Manager, Pupil Asset”- Jodie Huggins, Head of Marketing, Pupil Asset -
I’m Shaun Lowthorpe and I use my journalistic know-how to support businesses and organisations looking for customer-focused storytelling and communications.
Today’s businesses need to think like publishers and I add editorial thinking to your content marketing processes, whether its creating blogs, brochures, communications, magazines, case studies, or undertaking a full-blown content strategy. I also train, mentor and support in-house content creators for businesses seeking to build the capacity to source and produce compelling content themselves.
I’ve gone from being a business editor to being a business owner and I’m passionate about supporting small independent companies. Like you, I’m focused on adding value and keeping costs competitive. I also love collaborating with like-minded people.
Think like a journalist
I combine a nose for a story with commercial acumen and can use those skills to help with corporate interviewing, ghost writing thought leadership articles, competitor research, and fact-checking.
Looking for ideas and inspiration? I also undertake training and mentoring to help you brush up your writing skills and think like a journalist to promote your business or organisation.
- One Traveller
- Age Space
- Purple Tuesday
- NPS Group
- East Suffolk CCG
- Pupil Asset
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Read enough? Ok, now fill in the form if you want to commission or hire me – or since nobody apart from bots and phishers does this just phone or email me instead