FAQ: Content Connective founder Shaun Lowthorpe explains the company focus on business journalism, content marketing and communications Why did you start Content Connective? I was working for a large media publisher and had been overseeing a project supporting fast-growing business owners called Future50. During that project, I met and interviewedKeep Reading
We create must-read content about your business and customers. Take a look below to see how we can help you.
Put your customers and prospects at the heart of your story and build your brand with crafted print products just for them.
Blogs & Articles
Shout about what makes you different, prove you’re expert at what you do, and get your customer stories out there.
All at sea over what to write and when? Let us build the plan to fit your goals of winning more leads and sales.
You know how great you are, so celebrate your success and take the PR potential to the max with entries designed to wow the judges.
Hit the headlines and get your story in front of the right people. We can give you the inside take on how to give journalists a story on a plate.
Training & Mentoring
Stuck for ideas? Sharpen up your writing skills and learn how to think and write like a journalist to get your message across.
Understanding Your Objectives
Working together we will identify who it is you want to reach and why – whether it’s finding new customers, communicating with existing stakeholders, boosting your brand, or establishing your position as a thought leader.
Storytelling & Tone Of Voice
Once we are clear who you want to reach, we’ll help you define and tell your story and shape the appropriate tone of voice for your business.
We can develop your content plan, determine what to publish and when, agree deadlines, and select the best medium for communicating your message.
Production & Sign Off
Once you are happy with the plan, we’ll get to work writing your story using all our journalistic know-how to produce first class content ready for you to sign off and publish.
Analyse & Review
Our relationship doesn’t simply end with the writing of the words. Post publication, we recommend a follow up discussion looking at what was successful and what scope there is to build on this in the future.
“We hired Content Connective to assist with our customer communications and PR. Shaun has provided structure to the process and increased client engagement and we would highly recommend his services. Jodie Huggins, Marketing Manager, Pupil Asset”- Jodie Huggins, Head of Marketing, Pupil Asset -
We engaged Shaun as a mentor and consultant to provide writing skills training to one of our marketing team. She found the sessions really motivating and always left feeling positive and excited to take on her next writing task.- Tracy Vozza, Group Marketing Manager, NPS -
With a wealth of business knowledge and an innovative approach to new business and media, Shaun has provided our customers with consistently pertinent and often inspirational advice. People leave Shaun’s seminars feeling motivated, with a wealth of new ideas and confidence. Customer feedback has been overwhelmingly positive and Shaun has been a joy to work with.- Illona Clark, Business & Intellectual Property Centre Norfolk -
Who We Are
I’m Shaun Lowthorpe and I use my journalistic storytelling know-how to shape your content marketing and communications and to get your customer stories out there.
I work with you to create must-read content about your business and customers for your website, brochure, award entries or communications – freeing you up to focus on what you do best. Together we’ll shape your content marketing to find the best way of delivering your marketing messages.
I’ve gone from being a business editor to being a business owner and I’m passionate about supporting small independent companies. Like you, I’m focused on adding value and keeping costs competitive. I also love collaborating with like-minded people.
Think like a journalist
I combine a nose for a story with commercial acumen and can use those skills to help with corporate interviewing, ghost writing, researching, and fact-checking.
Stuck for ideas and need a bit of inspiration? I also undertake training and mentoring to help you brush up your writing skills and think like a journalist to promote your business or organisation.
- One Traveller
- Age Space
- Purple Tuesday
- NPS Group
- East Suffolk CCG
- Pupil Asset
If you would like a chat about how Content Connective can help get your story told or would like a quote please contact us today.