Customer Case Studies
Content Strategy
Award Entries
Writing Projects

Celebrate your customers - grow your business

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We create must-read content about your business and customers. Take a look below to see how we can help you.

  • Print

    Put your customers and prospects at the heart of your story and build your brand with crafted print products just for them.

  • Blogs & Articles

    Shout about what makes you different, prove you’re expert at what you do, and get your customer stories out there.

  • Content Marketing

    All at sea over what to write and when? Let us build the plan to fit your goals of winning more leads and sales.

  • Award Entries

    You know how great you are, so celebrate your success and take the PR potential to the max with entries designed to wow the judges.

  • Communications

    Hit the headlines and get your story in front of the right people. We can give you the inside take on how to give journalists a story on a plate.

  • Training & Mentoring

    Stuck for ideas? Sharpen up your writing skills and learn how to think and write like a journalist to get your message across.

  • Pricing packages

    Choose a pricing package which suits you best. Prices start from £300 (+VAT)

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Why our focus is on business journalism, content marketing, and communications

FAQ: Content Connective founder Shaun Lowthorpe explains the company focus on business journalism, content marketing and communications Why did you start Content Connective? I was working for a large media publisher and had been overseeing a project supporting fast-growing business owners called Future50. During that project, I met and interviewed

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Our Approach

Understanding Your Objectives

Working together we will identify who it is you want to reach and why – whether it’s finding new customers, communicating with existing stakeholders, boosting your brand, or establishing your position as a thought leader.

Storytelling & Tone Of Voice

Once we are clear who you want to reach, we’ll help you define and tell your story and shape the appropriate tone of voice for your business.

Content Plan

We can develop your content plan, determine what to publish and when, agree deadlines, and select the best medium for communicating your message.

Production & Sign Off

Once you are happy with the plan, we’ll get to work writing your story using all our journalistic know-how to produce first class content ready for you to sign off and publish.

Analyse & Review

Our relationship doesn’t simply end with the writing of the words. Post publication, we recommend a follow up discussion looking at what was successful and what scope there is to build on this in the future.

Who We Are

I’m Shaun Lowthorpe and I use my journalistic storytelling know-how to shape your content marketing and communications and to get your customer stories out there.

I work with you to create must-read content about your business and customers for your website, brochure, award entries or communications – freeing you up to focus on what you do best. Together we’ll shape your content marketing to find the best way of delivering your marketing messages.

I’ve gone from being a business editor to being a business owner and I’m passionate about supporting small independent companies. Like you, I’m focused on adding value and keeping costs competitive. I also love collaborating with like-minded people.

Think like a journalist

I combine a nose for a story with commercial acumen and can use those skills to help with corporate interviewing, ghost writing, researching, and fact-checking.

Stuck for ideas and need a bit of inspiration? I also undertake training and mentoring to help you brush up your writing skills and think like a journalist to promote your business or organisation.


Our Clients

  • One Traveller
  • Age Space
  • Nwes
  • Purple Tuesday
  • NPS Group
  • East Suffolk CCG
  • Archant
  • UEA
  • Pupil Asset

Contact Us

If you would like a chat about how Content Connective can help get your story told or would like a quote please contact us today.

Telephone: O7708855486

Content Connective | Compelling content across all digital and print platforms