I’m Shaun Lowthorpe and I use my journalistic know-how to support businesses and organisations looking for customer-focused storytelling and communications.
Today’s businesses need to think like publishers and I add editorial thinking to your content marketing processes, whether its creating blogs, brochures, communications, magazines, case studies, or undertaking a full-blown content strategy. I also train, mentor and support in-house content creators for businesses seeking to build the capacity to source and produce compelling content themselves.
I’ve gone from being a business editor to being a business owner and I’m passionate about supporting small independent companies. Like you, I’m focused on adding value and keeping costs competitive. I also love collaborating with like-minded people.
Think like a journalist
I combine a nose for a story with commercial acumen and can use those skills to help with corporate interviewing, ghost writing thought leadership articles, competitor research, and fact-checking.
Looking for ideas and inspiration? I also undertake training and mentoring to help you brush up your writing skills and think like a journalist to promote your business or organisation.