We are all the heroes of our own stories (in our heads at least). Some may see themselves as Nelson on the high seas, as Maura in Love Island, Harry Potter at Hogwarts or whoever it is that floats your boat. I’ve always regarded myself as a Captain Kirk type. Bold, ambitious, willing to take a risk, and to challenge the status quo, if need be. And yet despite my
Keep ReadingWhile some watch Poldark for a glimpse of Aidan Turner’s chest, it’s Ross Poldark the entrepreneur that’s always interested me (no really). The Sunday night series has just begun its final run. This time it’s departing from the original Winston Graham novels – not least because the scriptwriters ran out of material and the time gap between novels seven and eight was just too big to breach without the make-up
Keep ReadingPortfolio careers are like one of those things which sound fantastic, yet ever so slightly mythical – like ‘Four Hour Work Weeks’, ‘Side Hustle’ projects or ‘Lifestyle Entrepreneurs’. But mythical or not, it is a quest I am seeking to follow. Yet I can’t help wondering whether working with portfolio career types is an attractive option for clients and prospects? The world of work is supposedly moving that way –
Keep ReadingYear 3 of running my own business was all about diversifying income streams (and survival!). Here’s some of the content projects I worked on which show how it panned out. Thanks to everyone for their support to date. Content Projects I’m always happy to add to this list of content projects if anyone wants to get in touch! Here they are (I’ve included links where possible too): 1. Producing 2
Keep ReadingWhy have I got a bee in my bonnet about B2B marketing and crap advertorials (if I can call it that)? Here’s why.. Imagine the scene You’ve realised that you need to reach more people, so not unreasonably, you pay to have an article placed in a newspaper or B2B magazine aimed at your target customers. You supply your words, your logo, your contact details and the publishers lay it
Keep ReadingWhen it comes to pricing for content are you struggling as a business to work out what you should be paying? It’s not surprising as the options are manifold. You could hop on to a freelance site or content mill and accept a bid totalling a few pounds. Or spend time scrolling through a lush agency blog, but be none the wiser about what the final bill for all that
Keep ReadingWriting your business award entry need not be difficult. But if you’ve left it right until the last minute there is no time to lose – skip the rest of this blog and go straight to this offer: £90+VAT I will look at your entry and tell you any changes you need to make. £300+VAT I’ll write it for you from scratch (I’ll need at least 48 hours before the
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