Mention the word content or publishing and it’s easy to get in a tangle or to recoil in horror at the thought if you are new to this. But actually if you keep it simple you can quickly build up an effective basic content plan for any article or post you wish to create and publish. Here are some easy steps I’ve put together based on my own experience which
Keep ReadingFor anyone upset at Norwich City Football Club’s 4-1 defeat at Liverpool always remember that we won the second half! Staying positive is the only thing you can do when it seems that things are stacked against you. But my guess is the Premier League curtain raiser against the champions of Europe was a game that the Canaries may have already written off before a ball was kicked. Dusting yourself
Keep ReadingWorking out how to generate more stories from one piece of content is a great way of building a bank of articles or posts. In this post, I’m going to turn back to my days as a political writer and show you how you can take an issue and use it to come up with more ideas as part of your content strategy. Of course there are tools to help
Keep ReadingWe are all the heroes of our own stories (in our heads at least). Some may see themselves as Nelson on the high seas, as Maura in Love Island, Harry Potter at Hogwarts or whoever it is that floats your boat. I’ve always regarded myself as a Captain Kirk type. Bold, ambitious, willing to take a risk, and to challenge the status quo, if need be. And yet despite my
Keep ReadingPortfolio careers are like one of those things which sound fantastic, yet ever so slightly mythical – like ‘Four Hour Work Weeks’, ‘Side Hustle’ projects or ‘Lifestyle Entrepreneurs’. But mythical or not, it is a quest I am seeking to follow. Yet I can’t help wondering whether working with portfolio career types is an attractive option for clients and prospects? The world of work is supposedly moving that way –
Keep ReadingWhy have I got a bee in my bonnet about B2B marketing and crap advertorials (if I can call it that)? Here’s why.. Imagine the scene You’ve realised that you need to reach more people, so not unreasonably, you pay to have an article placed in a newspaper or B2B magazine aimed at your target customers. You supply your words, your logo, your contact details and the publishers lay it
Keep ReadingWe all know that these days businesses keen to engage with their customers and prospects may well be creating content for their business themselves. The good news is that if you employ a lot of younger staff, many of them are already comfortable when it comes to creating content for social channels – which is where you might be targeting. Great as that is, and I would encourage you to
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