content marketing

• What is the difference between journalism and content marketing?

  What is content marketing and what’s the difference between content marketing and journalism? Be careful, who you ask that question to. Most news journalists worth their salt would recoil at the question even being asked. Journalism and content marketing – distant cousins or sworn enemies? It’s no surprise really – no journalist worth his or her salt would see their trade in such grubby terms as content marketing – after

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• Would you hire a content marketing editor via Zoom from £30 an hour?

  For a while now I’ve wondered if people stuck on how to write content would pay to hire a content marketing editor via Zoom for an hour at a time to help them. Now I want to put the idea to the test to see if a £30 plus VAT offer to hire a content marketing editor via Zoom would appeal. Or to put it another way, I need a

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• Why you must learn how to create your own business content yourself

  If ever you search online for things like ‘learn how to create your own business content’ you’ll quickly see that there are a lot of people out there who are willing to do it for you. Whether it’s an agency, a copywriter, or even a freelance journalist (or ex-journalist) all will make a persuasive case on the lines of: You don’t have time to create your own business content  You

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• Is work with a portfolio career oriented candidate worth the hassle?

  Portfolio careers are like one of those things which sound fantastic, yet ever so slightly mythical – like ‘Four Hour Work Weeks’, ‘Side Hustle’ projects or ‘Lifestyle Entrepreneurs’. But mythical or not, it is a quest I am seeking to follow. Yet I can’t help wondering whether working with portfolio career types is an attractive option for clients and prospects? The world of work is supposedly moving that way –

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• 15 different types of content projects I’ve worked on in the last financial year (with some links)

  Year 3 of running my own business was all about diversifying income streams (and survival!). Here’s some of the content projects I worked on which show how it panned out. Thanks to everyone for their support to date. Content Projects I’m always happy to add to this list of content projects if anyone wants to get in touch! Here they are (I’ve included links where possible too): 1. Producing 2

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• Pricing for content (versus the lure of the infinite margin)

  When it comes to pricing for content are you struggling as a business to work out what you should be paying? It’s not surprising as the options are manifold. You could hop on to a freelance site or content mill and accept a bid totalling a few pounds. Or spend time scrolling through a lush agency blog, but be none the wiser about what the final bill for all that

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• How our hurricane honeymoon inspired our new tech start-up Vrume.co

  After escaping the devastation of Hurricane Irma, Lutz and Madison Lai headed to Europe to rethink their lives and create their tech start-up Vrume.co. If Lutz and Madison Lai succeed in their venture Vrume.co then the destructive power of hurricane Irma will have played a part. And  a UK stop off in Norwich, UK, will also be a footnote in their story. The couple, both in their 20s, met while

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• Portfolio – a client blog for The One Question

  Purpose: To write a series of client blogs for The One Question to promote its service areas Blogging and content strategy is a key service I offer. Here is an example of a client blog I wrote for the SAAS start-up The One Question Introduction In his best-selling book ‘This is Going to Hurt’ author and former junior doctor Adam Kay delivers an eye-opening insight into how the National Health

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• Why my focus is on business journalism, content marketing, and training

  I’m Shaun Lowthorpe founder of Content Connective and I want to explain why I’m focusing on case studies, content marketing and strategy, business journalism and training.  Why did I start Content Connective? I was working for a large media publisher and had been overseeing a project supporting fast-growing business owners called Future50. During that project, I met and interviewed a number of company founders and was inspired by their business

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