Latest Blog Posts

• 15 different types of content projects I’ve worked on in the last financial year (with some links)

  Year 3 of running my own business was all about diversifying income streams (and survival!). Here’s some of the content projects I worked on which show how it panned out. Thanks to everyone for their support to date. Content Projects I’m always happy to add to this list of content projects if anyone wants to get in touch! Here they are (I’ve included links where possible too): 1. Producing 2

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• Happy Mother’s Day Agnes Lowthorpe – you kept your family together and we kept your name

  Agnes Lowthorpe was only 45 when she died She was a mother to six children, and lived for all her life in an area of Norwich known as Pockthorpe – the bit from Bull Close then around Barrack Street up to Heathgate. In 1861 she was living with her parents in Granby Row, and she later got married to George Lowthorpe at St James Church on the corner of Barrack

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• What is it about B2B marketing and crap advertorials? (and what can you do about it?)

  Why have I got a bee in my bonnet about B2B marketing and crap advertorials (if I can call it that)? Here’s why.. Imagine the scene You’ve realised that you need to reach more people, so not unreasonably, you pay to have an article placed in a newspaper or B2B magazine aimed at your target customers. You supply your words, your logo, your contact details and the publishers lay it

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• Pricing for content (versus the lure of the infinite margin)

  When it comes to pricing for content are you struggling as a business to work out what you should be paying? It’s not surprising as the options are manifold. You could hop on to a freelance site or content mill and accept a bid totalling a few pounds. Or spend time scrolling through a lush agency blog, but be none the wiser about what the final bill for all that

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• Meeting the King of the Netherlands – a modern monarch with plenty to say, but don’t quote him on that

  A meeting with the King of the Netherlands, really? How do you prepare for a meeting with the King the Netherlands? *(see end) Dutch King Willem-Alexander stands well over 6ft tall, and heartily deploys a strong, firm handshake, to the UK journalists into the Pozzi Room at the Noordeinde Palace in the Hague. Here is a king who doesn’t appear to stand on ceremony. Sit down he says, please help

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• How our hurricane honeymoon inspired our new tech start-up Vrume.co

  After escaping the devastation of Hurricane Irma, Lutz and Madison Lai headed to Europe to rethink their lives and create their tech start-up Vrume.co. If Lutz and Madison Lai succeed in their venture Vrume.co then the destructive power of hurricane Irma will have played a part. And  a UK stop off in Norwich, UK, will also be a footnote in their story. The couple, both in their 20s, met while

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• Portfolio – interview with David Baddiel for Agespace.org

  Interviewing is a key skill I deploy in my work both in journalism and content marketing. Below is an extract from an interview with David Baddiel for the website www.agespace.org David Baddiel has had a lot to say recently about dementia both on stage and TV. But he is keen to stress he is a comedian and not a campaigner – albeit one who is happy to give voice to

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• Portfolio – a client blog for The One Question

  Purpose: To write a series of client blogs for The One Question to promote its service areas Blogging and content strategy is a key service I offer. Here is an example of a client blog I wrote for the SAAS start-up The One Question Introduction In his best-selling book ‘This is Going to Hurt’ author and former junior doctor Adam Kay delivers an eye-opening insight into how the National Health

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• Portfolio – an interview with former Norwich South MP Simon Wright

  Interviewing is one of the key skills I deploy in my work from journalism articles to content marketing pieces. Here is an abridged interview with former Norwich South MP Simon Wright from an original blog published on  www.runnorfolk.com  Simon Wright pulled off a stunning victory in the General Election of 2010 to seize the Norwich South seat for the Liberal Democrats from Charles Clarke by 310 votes. But five years

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• Publishing hacks for creating meaningful content for your business

  We all know that these days businesses keen to engage with their customers and prospects may well be creating content for their business themselves. The good news is that if you employ a lot of younger staff, many of them are already comfortable when it comes to creating content for social channels – which is where you might be targeting. Great as that is, and I would encourage you to

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