writing your business award entry

How to create the right impression when writing your business award entry

For a lot of businesses entering and winning an award is  a great way of boosting your brand, but actually writing your business award entry can often scupper your dreams of success before you even start.

However, try not to be put off. Let’s remember why you want to enter in the first place – awards are great for giving you some great PR and marketing coverage, as well as creating a buzz among staff and clients if you are shortlisted or better still if you win. It can also feel like a validation of everything that you have been working hard to achieve.

So what’s not to like?

It’s just that when we are all rushing around trying to do the day job, finding the time to write up a submission can often be the biggest barrier to entering – particularly if you’ve been putting off writing your business award entry for ages and now the deadline is looming.

I oversaw the development of a major business award campaign for many years, so I’ve got a lot of experience of what judges look for – so if you’re feeling overwhelmed at the prospective of writing your business award entry here are my tips which I think could help you:


  1. Don’t leave it to the last minute to enter – crucially important, and yet let’s face it, most people are guilty of this. In fact it may well be why you are reading this now. Give yourself time to go through the entry and in particular the entry criteria. Get a colleague or friend to check it over to make sure you have covered the most important points.
  2. Include a good quality picture, or even some video as long as the quality is up to it – no shots of the company carpark please, however interesting you think it might be – yes I have actually seen that! Many awards will allow you to upload this kind of content. Personally, I’d recommend using the services of a professional photographer if you can – you can always add these photos to your ‘media library’ and use for future PR and marketing (don’t yet have a media library..?)
  3. Think about the category you are entering and why your business or organisation is a good fit. Many people like to adopt the scattergun approach, and enter several categories, some just one. It’s your call, but most importantly of all READ THE CRITERIA! I’ve been amazed over the years how businesses just fling in entries with no regard to what the category actually asks for. When writing your business award entry try to match up your words with the criteria the judges are actually looking for and you stand a better chance of success.
  4. Get someone to produce your entry for you! Actually if you follow the first three tips you should be fine, but if you are looking for someone to help, then you have come to the right place. Let’s see if we can work together.