What is it about B2B marketing and crap advertorials? (and what can you do about it?)
Why have I got a bee in my bonnet about B2B marketing and crap advertorials (if I can call it that)? Here’s why.. Imagine the scene You’ve realised that you need to reach more people, so not unreasonably, you pay to have an article placed in a newspaper or B2B magazine aimed at your target customers. You supply your words, your logo, your contact details and the publishers lay it
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